Gartner Research

How to Evaluate Multisided Platform Investments

Published: 12 May 2017

ID: G00327296

Analyst(s): Michael Smith, Saul Brand


Multisided platforms are complex to evaluate and require many trade-offs. Gartner's multisided platform investment framework provides a metrics-based model to help EA and technology innovation leaders facilitate, guide and influence business leaders who are investing in multisided platforms.

Table Of Contents


  • Defining Digital Ecosystems and Digital Platforms
  • Defining Multisided Platforms
  • MSPs Are Complex to Evaluate and Require Many Trade-Offs


  • Using Leading Indicators to Evaluate MSP Investments
  • Use Leading Indicators to Plan, Track and Manage MSP Investments
  • 1. Metrics to Determine How Many Sides to Include in the MSP
  • 2. Metrics to Determine MSP Design
  • 3. Metrics to Determine MSP Pricing Structure
  • 4. Metrics to Determine MSP Governance

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