Gartner Research

How to Recognize, Prioritize and Respond to Digital Disruption

Published: 15 May 2017

ID: G00329324

Analyst(s): Janelle Hill , Daryl Plummer


The virtual nature of digital disruptions makes them much more difficult to deal with than past technology-triggered disruptions. CIOs must work with their business peers to pre-empt digital disruption by becoming experts at recognizing, prioritizing and responding to early indicators.

Table Of Contents
  • Key Challenges



  • Recognize Digital Disruption
    • Distinguish Digital Fads From Digital Disruptions
    • Find and Monitor External Indicators to Help You Recognize Potential Digital Disruption
    • Make the CMO or the VP of Supply Chain Your New Best Friend
  • Prioritize Digital Disruption
    • Prioritize Based on the Advantages of Digital Content
    • Prioritize Disruptors With Unique Advantages
    • Identify a Path Forward With Simple Innovation Techniques
    • Prioritize Based on Potential Ripple Effects
  • Respond to Digital Disruption
    • Recommended Actions

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.