Gartner Research

Cool Vendors in Advertising, 2017

Published: 19 May 2017

ID: G00328117

Analyst(s): Martin Kihn , Lizzy Foo Kune , Noah Elkin , Andrew Frank


As digital becomes the dominant advertising medium this year, marketing leaders confront serious challenges to growth, including fraud, opacity and overcomplexity. The four vendors profiled offer innovative solutions that may reshape advertising's future.

Table Of Contents


  • What You Need to Know
  • Albert
  • Beeswax
  • Bizible
  • White Ops

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