Gartner Research

Break Down Silos Between Social and Multichannel Marketing in Five Major Areas

Published: 26 May 2017

ID: G00328902

Analyst(s): Jay Wilson

Summary

Marketing leaders recognize that social marketing succeeds when it works with other channels and feeds content, data and insights across the organization. Focus on organization, strategy, tools, data, and content and distribution to deliver better multichannel marketing insights and results.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Connect Social Teams to the Rest of the Marketing Organization
  • Employ a Mutual-Purpose Strategy to Fill Multichannel Engagement Gaps
  • Get Social With Tools and Technology
  • Break Down Data Silos
  • Provide Cross-Channel Content Value
  • Leverage Social to Power the Customer Journey
  • What to Do Next

Case Study

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.