Gartner Research

Competitive Landscape: CSP Multichannel Campaign Management, Worldwide, 2017

Published: 26 May 2017

ID: G00320529

Analyst(s): Charlotte Patrick


CSPs lag behind other verticals in rolling out comprehensive MCCM capabilities. The market offers good growth opportunities for vendors. Technology product management leaders within vendors will find insight into the current market structure, competitive positioning and expected future trends.

Table Of Contents


  • Competitive Situation and Trends
    • CSPs' Maturity Lags in the Leading Verticals
    • Vendors Are Still Developing Their Portfolios
    • CSPs' MCCM Purchasing Behaviors Influenced by Multiple Factors
  • Market Players
  • The Future of Competition
  • Competitive Profiles
    • Amdocs
    • Flytxt
    • IBM
    • Mahindra Comviva
    • Oracle
    • Pelatro
    • Pegasystems
    • Salesforce
    • SAP
    • Unscrambl
  • References and Methodology

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