Gartner Research

Introducing Gartner's Marketing Performance Benchmarks Tool: A Quick Reference Guide

Published: 23 May 2017

ID: G00329177

Analyst(s): Haixia Wang


Benchmarking is a crucial step in budget planning and performance checks for marketing leaders. Use Gartner's Marketing Performance Benchmarks tool to understand how you perform against peers in the important areas of marketing performance — spending, channel effectiveness and customer experience.

Table Of Contents


  • Introducing the Gartner Marketing Performance Benchmarks Tool
    • Overview of Metrics

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