Gartner Research

Forecast: Selected Analytic Application Software, Worldwide, 2016-2021

Published: 23 May 2017

ID: G00323129

Analyst(s): Alys Woodward , Jim Hare , Hai Swinehart

Summary

Analytics buyers are implementing analytic applications in order to get useful information quickly and easily to the business user, who can then use it to make decisions. Technology strategic planners need to understand the drivers and inhibitors of this new growth opportunity.

Table Of Contents

Forecast Data

Analysis

  • Analytic Applications Lead the Rise of Domain Analytics
  • Analysis by Segment
    • CRM Analytics for Marketing
    • Sales Analytics
    • Supply Chain Analytics
    • Workforce Analytics

Assumptions

  • CRM Analytics for Marketing
    • Company Adoption
    • Functional Expansion
  • Sales Analytics
    • Purchase Style
  • Supply Chain Analytics
    • Company Adoption
  • Workforce Analytics
    • Company Adoption

Methodology

  • Definition of Analytic Application Software
    • CRM Analytics for Marketing
    • Sales Analytics
    • Supply Chain Analytics
    • Workforce Analytics
  • Market Model

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