Published: 24 May 2017
ID: G00329054
Analyst(s): Monica Zlotogorski, Jessica Ekholm , Felix Gaehtgens
Technology brands' trust is impacted by digitization — including the growth of social media, mobile and Internet of Things — and the shift toward digital products and services. Technology product marketing leaders must understand and manage trust in digital business to avoid damage to their brands.
Introduction
Analysis
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