Gartner Research

SWOT: Google G Suite, Worldwide

Published: 25 May 2017

ID: G00322181

Analyst(s): Steve Crawford , Joe Mariano , Michael Woodbridge , Jeffrey Mann , Craig Roth


Google G Suite offers a cloud- and collaboration-native take on the productivity suite. Despite innovations in this easy-to-use package, upsetting Microsoft's dominant position will be difficult. Technology strategic planners interested in digital workplace strategies should review Google's efforts.

Table Of Contents


  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
    • Partners
    • Competitors
  • Implication for Google
    • Press the Advantage
    • Bring Advanced Technology to the Digital Workplace
    • Significantly Strengthen and Align the User Experience for Online, Offline, Hybrid and Mobile Scenarios
    • Create a Content Services Story, If Not Technology
    • Target Marketing
    • Enhance the ISV Strategy
  • Company Overview
  • Methodology
  • Definitions

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