Gartner Research

Invest Implications: 'Changing Buyer Behavior Could Drive Profitable PC Sales Despite Rising Costs for Manufacturers'

Published: 30 May 2017

ID: G00334532

Analyst(s): Andrew Neff

Summary

2017 will be a year of significant ASP increases in the PC space. Buyer behavior, especially in mature markets, is moving to focus on experience and functionality over price, indicating potential for higher margins for PC vendors, despite rising component costs.

Table Of Contents

Company Impact

Investment Implications

What to Watch

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