Gartner Research

Three Ways to Elevate Mobile's Role in Multichannel Marketing

Published: 31 May 2017

ID: G00327362

Analyst(s): Mike McGuire , Noah Elkin

Summary

Mobile may play a starring or supporting role in marketing leaders' multichannel campaigns, depending on use case and customer journey stage. Determine where mobile fits into your multichannel strategy. Identify when and how it can support effective campaign activation and execution.

Table Of Contents

Analysis

  • Develop Multichannel Marketing Programs and Experiences That Exploit Mobile's Unique Capabilities
  • Leverage Mobile Marketing Data as a Connector for Your Multichannel Marketing Efforts
    • How Mobile Fits Within the Multichannel Marketing Organization
  • Maximize the Mobile Marketing Functionality in MCCM Tools
  • What to Do Next

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