Gartner Research

Expand B2B Mobile Marketing Investments Beyond the Basics

Published: 30 May 2017

ID: G00308310

Analyst(s): Mike McGuire


As digital natives influence and authorize more B2B purchases, mobile engagements are a top priority for marketing leaders integrating mobile into their marketing mix. Justify mobile marketing investments with mobile analytics to strengthen lead-to-sale conversions and growth and retention.

Table Of Contents
  • Key Challenges



  • Use Mobile Marketing Analytics to Focus Channel Innovations and Investments
  • Design Mobile Initiatives to Support Your Lead Management and Account-Based Marketing Strategy
  • Connect Multichannel Marketing Efforts With Mobile Marketing Data

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