Gartner Research

How to Filter and Select Big Ideas to Accelerate Innovation

Published: 30 May 2017

ID: G00323308

Analyst(s): Elizabeth Shaw


Marketing leaders need quick wins to prove progress toward innovation, but struggle to filter and prioritize ideas. Accelerating innovation requires a methodology to surface the best ideas faster and more efficiently. Use this research to evaluate, select and advance the leading innovation ideas.

Table Of Contents
  • Key Challenges



  • Overcome Innovation Paralysis by Aggregating and Clustering Ideas
  • Filter and Select Your Ideas Using These Five Key Questions
  • Create a Forum Where Ideas Can Get Pitched, Ditched and Funded Quickly

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