Gartner Research

How to Filter and Select Big Ideas to Accelerate Innovation

Published: 30 May 2017

ID: G00323308

Analyst(s): Elizabeth Shaw

Summary

Marketing leaders need quick wins to prove progress toward innovation, but struggle to filter and prioritize ideas. Accelerating innovation requires a methodology to surface the best ideas faster and more efficiently. Use this research to evaluate, select and advance the leading innovation ideas.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Overcome Innovation Paralysis by Aggregating and Clustering Ideas
  • Filter and Select Your Ideas Using These Five Key Questions
  • Create a Forum Where Ideas Can Get Pitched, Ditched and Funded Quickly

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.