Gartner Research

The IT Utility Model Has Potential for Broadcast Communities

Published: 09 October 2002

ID: G00110405

Analyst(s): Venecia Liu

Summary

The broadcast media face numerous challenges. New business models are needed to boost revenue. Gartner Dataquest examines the IT utility model as a possibility for the broadcast industry.

Table Of Contents
  • Media Industry: Take 1
  • IT Utility Model Examined
    • BPU
  • Network-Affiliate Relations
  • Symbiotic Spoke Framework
    • Business Processes in Media
  • Gartner Dataquest Perspective

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