Gartner Research

Getting Started on Instagram: 5 Things Marketers Should Know

Published: 01 June 2017

ID: G00324412

Analyst(s): Elizabeth Shaw


Instagram is a rapidly evolving, leading, global social media platform built around engagement with visual content. Marketing leaders must continually test and evaluate new features early on to align them with broader social marketing strategies, including paid advertising and influencer marketing.

Table Of Contents
  • Key Challenges



  • Five Key Things You Should Know About Marketing on the World's Largest Lookbook
    • No. 1: Put Your Best Content Foot Forward
    • No. 2: Harness the Power of Instagram Influencers
    • No. 3: Gain Advertising Efficiencies via Facebook Ads Manager
    • No. 4: Use Your Organic Presence as an Incubator
    • No. 5: Use the Power of Hashtags, Content Tagging and Other Features With Purpose

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.