Gartner Research

Market Guide for Managed Services for Programmatic Advertising

Published: 08 June 2017

ID: G00321150

Analyst(s): Lizzy Foo Kune , Andrew Frank


Marketing leaders are eager to optimize advertising costs and improve efficiency by leveraging programmatic media. Faced with a complex media and ad tech ecosystem, many turn to external providers for help. Use this research to identify the right partner for your programmatic media execution.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Amobee
  • Annalect
  • Centro
  • Conversant
  • DataXu
  • Dstillery
  • Experian Marketing Services
  • iCrossing
  • MediaMath
  • Merkle
  • MNI
  • Neo@Ogilvy
  • Quantcast
  • SapientRazorfish
  • Sizmek
  • Varick
  • Viant Technology

Market Recommendations

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