Gartner Research

Analytics Innovation Drives Digital Insurance Success

Published: 09 June 2017

ID: G00328184

Analyst(s): Kimberly Harris-Ferrante

Summary

Interest in P&C and life insurance in analytics is growing, and the number of use cases is expanding as companies look to derive greater value from data. This research outlines five key trends in insurance analytics for 2017, and offers advice for the CIO in how to drive analytics success.

Table Of Contents

Analysis

  • Insurers Need Analytics — and Analytics Innovation
  • Trend 1: Product Analytics to Support Intelligence Product Management
  • Trend 2: Customer Analytics Based on Lifestyle and Life Stage for Improved Customer Experience Management
  • Trend 3: Behavioral Analytics to Obtain Greater Understanding of Customer Behavior
  • Trend 4: Underwriting Analytics for Improved Underwriting Profitability
  • Trend 5: Fraud Analytics to Support Greater Loss Reduction

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