Gartner Research

Analytics Innovation Drives Digital Insurance Success

Published: 09 June 2017

ID: G00328184

Analyst(s): Kimberly Harris-Ferrante


Interest in P&C and life insurance in analytics is growing, and the number of use cases is expanding as companies look to derive greater value from data. This research outlines five key trends in insurance analytics for 2017, and offers advice for the CIO in how to drive analytics success.

Table Of Contents


  • Insurers Need Analytics — and Analytics Innovation
  • Trend 1: Product Analytics to Support Intelligence Product Management
  • Trend 2: Customer Analytics Based on Lifestyle and Life Stage for Improved Customer Experience Management
  • Trend 3: Behavioral Analytics to Obtain Greater Understanding of Customer Behavior
  • Trend 4: Underwriting Analytics for Improved Underwriting Profitability
  • Trend 5: Fraud Analytics to Support Greater Loss Reduction

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.