Gartner Research

Market Opportunity Map: Analytics and Business Intelligence, Worldwide

Published: 05 June 2017

ID: G00322846

Analyst(s): Jim Hare , Adam Woodyer , Hai Swinehart , Alys Woodward


A new battleground is emerging in the analytics and business intelligence market over embedded data science and smart data discovery. This report provides four key strategies for technology business unit leaders from application vendors to exploit these trends.

Table Of Contents

Market Opportunity Map

  • Definition and Scope

Market Opportunities Overview

  • Description of Markets
    • Three Transitions in Analytics and BI
  • How to Interpret the Market Opportunity Map
    • Assessing Profitability for Young Vendors


  • Technology Trends
    • Artificial Intelligence and Advanced Machine Learning
    • Multimodel Data Management Platforms
    • Embedded Analytics and BI
  • Buyer Trends
    • The Effect of Analytical Maturity on Buying Behavior
    • Land-and-Expand Customer Engagement Strategy
  • Sellers' Strategic Options

Vendors to Watch

Financial Investment Disclaimer

Gartner Recommended Reading

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