Gartner Research

How to Succeed in Marketing Hyperconverged Integrated Systems to Business Buyers

Published: 06 June 2017

ID: G00332237

Analyst(s): Naveen Mishra , Jeffrey Hewitt


Hyperconverged infrastructure will see strong annual growth of 87% in 2017, even as market recognition among business buyers continues to pose a challenge. Technology product marketing leaders can use this research to change their sales and marketing tactics to engage with business buyers.

Table Of Contents
  • Key Challenges



  • Develop Appealing Value Propositions Specifically for Business Buyers That Focus on Business Benefits and Outcomes Rather Than Technical Specifications
  • Build Case Studies That Highlight the Relevance of HCIS for Businesses in Pursuit of Their Digital Transformation
  • Craft Proposals That Provide a Complete Implementation Plan, Including Best Practices and Step-by-Step Approach of Investing in HCIS

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.