Gartner Research

How to Succeed in Marketing Hyperconverged Integrated Systems to Business Buyers

Published: 06 June 2017

ID: G00332237

Analyst(s): Naveen Mishra , Jeffrey Hewitt

Summary

Hyperconverged infrastructure will see strong annual growth of 87% in 2017, even as market recognition among business buyers continues to pose a challenge. Technology product marketing leaders can use this research to change their sales and marketing tactics to engage with business buyers.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Develop Appealing Value Propositions Specifically for Business Buyers That Focus on Business Benefits and Outcomes Rather Than Technical Specifications
  • Build Case Studies That Highlight the Relevance of HCIS for Businesses in Pursuit of Their Digital Transformation
  • Craft Proposals That Provide a Complete Implementation Plan, Including Best Practices and Step-by-Step Approach of Investing in HCIS

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