Gartner Research

Enhance User Experience to Optimize the Impact of PRM Applications on Your Sales Partners

Published: 12 June 2017

ID: G00331170

Analyst(s): Ilona Hansen , Mark Paine , Guneet Bharaj


User experience is key to the successful implementation, adoption and digital maturity of partner relationship management initiatives. Application leaders need to become innovation leaders by assessing the functionality and usability of PRM applications for their sales partners.

Table Of Contents
  • Key Challenges



  • Assess the Value of Different Types of PRM Functionalities
    • Master Data Module
    • Life Cycle Management Module
    • Marketing Module
    • Sales Execution Module
    • Service Module
    • Reporting/Analytics Module
  • Evaluate PRM Functionalities With an Outside-In Focus
  • Streamline Existing Channel Partner Processes and Programs
  • Conduct Regular Functional Assessments of Leading PRM Vendors
    • Analytics
    • Mobility
    • Machine Learning and Intelligent Agents
    • Social Media

Case Study

  • Nimble Storage

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.