User experience is key to the successful implementation, adoption and digital maturity of partner relationship management initiatives. Application leaders need to become innovation leaders by assessing the functionality and usability of PRM applications for their sales partners.
- Assess the Value of Different Types of PRM Functionalities
- Master Data Module
- Life Cycle Management Module
- Marketing Module
- Sales Execution Module
- Service Module
- Reporting/Analytics Module
- Evaluate PRM Functionalities With an Outside-In Focus
- Streamline Existing Channel Partner Processes and Programs
- Conduct Regular Functional Assessments of Leading PRM Vendors
- Machine Learning and Intelligent Agents
- Social Media
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