Gartner Research

SWOT: Samsung Electronics, Mobile Phones, Worldwide

Published: 21 June 2017

ID: G00325349

Analyst(s): Roberta Cozza , Anshul Gupta

Summary

Samsung remains a dominant force in mobile devices. It is leading by integrating innovative technologies, but still lacks ecosystem appeal to grow a loyal base. Technology product management leaders should focus on products that address specific user needs and encourage loyalty.

Table Of Contents

Analysis

  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
  • Implication for Samsung
  • Company Overview
  • Methodology

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