Gartner Research

Survey Analysis: Brand Value Influences Gaming PC Purchase, U.S. and U.K.

Published: 23 June 2017

ID: G00328733

Analyst(s): Bruno Lakehal , Lillian Tay

Summary

Besides quality, value for the money and brand reputation, PC gamers put emphasis on technology specifications. Technology product marketing leaders need to create messages that focus on technological differentiation by explaining how it improves the gaming experience.

Table Of Contents

Overview

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