Gartner Research

Market Trends: How to Reshape the Sales Channels to Exploit Emerging Semiconductor Opportunities

Published: 20 June 2017

ID: G00332358

Analyst(s): Masatsune Yamaji


In the maturing electronics market, it is becoming important for technology product marketing leaders at semiconductor chip vendors to reshape their sales channels within three years to grow in emerging but unfamiliar markets, such as the Internet of Things market.

Table Of Contents


Market Trend

  • Semiconductor Vendors Are Reshaping Their Sales Channels
  • Market Structure Trend
    • Wide Customer Coverage Is Becoming More Important
    • Industry Consolidation and IFRS 15 Will Give Distributors More Bargaining Power Over Chip Suppliers in the Long Term
  • Buyer Trend
    • Buyers Will Pay More Attention to Shared Design Knowledge

Vendors to Watch

  • Analog Devices
  • Intel
  • Microchip Technology
  • Qualcomm
  • Renesas Electronics
  • Texas Instruments

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