Gartner Research

Tech Go-to-Market: How to Appeal to the Disciplined Nature of the SIR Enterprise Personality Profile

Published: 21 June 2017

ID: G00328269

Analyst(s): Hank Barnes , John-David Lovelock


Organizations with strict, IT-led and responsive personality traits are thorough planners that want proven solutions. This research provides technology product marketing leaders with insights into SIR buying behavior and recommendations for how to engage effectively.

Table Of Contents


  • SIR Profile Overview
  • Internal Company Interactions Reflect Strict Planning Approach
  • Help SIR Organizations Engage With Trust Networks
  • SIR Organizations Demand Deep Technical Details and Planning From Sales Teams
  • SIR Organizations Want You to Remain Committed to Their Success
  • Summary

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