Gartner Research

Ecosystem Modeling Will Be an Indispensable Tool in Designing Digital Businesses

Published: 23 June 2017

ID: G00326442

Analyst(s): Hung LeHong , Jan-Martin Lowendahl


Business and civic ecosystems are becoming increasingly digital, changing how CIOs interact, communicate, provide value and/or compete. Modeling the market breadth and analog/digital depth of your industry ecosystem identifies threats and opportunities.

Table Of Contents


  • Why Is Ecosystem Modeling Important?
  • Introduction: The Useful Ecosystem Concept
    • What Is New? — Adding the Digital Dimension to Your Ecosystem
  • A Digital Ecosystem Modeling Framework
    • The Main Axes: Market and Medium
  • Examples of the Impact of Adding the Digital Dimension to a Business Ecosystem
    • Increased Capability and Reach
    • Cost of Interaction — Chain vs. Web
    • Speed
    • Personalization — Customer/Citizen Context
  • How to Use the Ecosystem Modeling Framework

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