Gartner Research

Market Insight: Differentiate Cloud Offerings by Country and Industry for Success in Asia/Pacific

Published: 23 June 2017

ID: G00332925

Analyst(s): Fred Ng, Tina T. Tang, Arup Roy


One-size-fits-all messaging in the diverse Asia/Pacific region is destined to fail. With countries at different stages of economic development and IT infrastructure maturity, technology product marketing leaders need to focus on subtle and relevant messaging differences for subregions and countries.

Table Of Contents


  • Client Expectations
  • Current Investment Interest and Objectives
  • Future Cloud Spending Plans

Background and Context

The Impact


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