Gartner Research

Market Trends: VPA Speakers, Worldwide, 2017

Published: 23 June 2017

ID: G00324041

Analyst(s): Werner Goertz , Roberta Cozza , Annette Jump


The addition of cameras and screens marks the beginning of a new generation of VPA speaker functionality. Technology product marketing leaders for ecosystem providers should incorporate video experiences, such as enhanced shopping experiences, to unlock new value.

Table Of Contents


Market Trend

  • Video-Enabled VPA Speakers Are Shipping Now, AI Enablement Is in the Future
    • Early Devices Launched the Device Category as Music Players, Connected Home Hubs
    • New Devices Add Imaging for Enhanced Experiences and Use Models
    • Future Product Generations Bring AI Functions to the Device
  • Lack of Language Support Inhibits Global Growth of VPA Speakers
    • New Gen 1 Products Are Still Being Introduced
    • Gen 2 Products Have Been Announced and Are Beginning to Ship
  • Buyer Trend
    • By 2020, Communal Use Cases Will Cause 25% of Households Using a VPA Speaker to Have Two or More Devices
  • Regional Trend
    • A U.S.-Centric Market Goes Global in 2017
    • New Entrants Target Chinese Language Markets

Contrarian View

  • VPA Implementation in Other Device Categories Will Make Dedicated Speakers Redundant or Reduce Its Market Potential

Vendors to Watch

  • Samsung

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