Gartner Research

Where and How MDM Adds Value to the Business

Published: 26 June 2017

ID: G00320082

Analyst(s): Bill O'Kane , Simon Walker


Master data management programs must be tied to key business drivers to gain end users' commitment. Data and analytics leaders should use the case studies illustrated here to communicate where and how MDM can deliver clear business value.

Table Of Contents
  • Key Challenges



  • Identify How a Trusted View of Master Data Enables Business Goals
  • Identify Value for Your Business When Aligning MDM With Business Drivers
  • Use a MDM Business Case Framework to Gather and Categorize Metrics

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