Gartner Research

Choosing the Right API Pricing (and Funding) Model

Published: 27 June 2017

ID: G00326763

Analyst(s): Paolo Malinverno , Mark O'Neill , Gyanee Dewnarain


There are many variations of pricing models for monetizing APIs. Application leaders responsible for application strategy and governance should determine the intrinsic value of the APIs to their target audience and select a pricing model accordingly.

Table Of Contents
  • Key Challenges


  • The API Monetization Journey


  • Identify Your Target Audience and Experiment With Common API Pricing Models
  • Ensure That Your Chosen API Management Solution Supports API Monetization
  • Build Flexibility Into Your API Pricing Model
  • Bring Stakeholders Together to Agree on a Business Case and Funding Model for Your APIs
    • Consider Monetization for Internal APIs

Case Study

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