Gartner Research

Use Gartner's Marketing Maturity Model to Build Digital Marketing Muscle

Published: 27 June 2017

ID: G00328852

Analyst(s): Adam Sarner


Gartner's marketing maturity model helps marketing leaders align resources to initiatives that promise the greatest business impact. Use this model to assess capabilities, prioritize efforts and communicate a shared vision for business growth across the organization.

Table Of Contents


  • Introduction
  • How to View the Maturity Model
  • Gartner's 10 Marketing Dimensions by Maturity Level
    • 1. Resources
    • 2. Customer Experience
    • 3. Multichannel Marketing
    • 4. Social Marketing
    • 5. Mobile Marketing
    • 6. Content Marketing
    • 7. Data-Driven Marketing
    • 8. Digital Commerce
    • 9. Marketing Operations
    • 10. Innovation

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.