Gartner Research

Use the Six Attributes of Mobile to Strengthen Digital Commerce

Published: 29 June 2017

ID: G00332717

Analyst(s): Jennifer Polk


Mobile plays a growing role in B2C and B2B digital commerce. Marketing leaders can use six key attributes of mobile — delivered through the mobile web, mobile apps or both — to drive continuous engagement, customer value and profitable digital commerce growth.

Table Of Contents


  • Six Key Attributes of Mobile Can Boost Digital Commerce Results
    • No. 1: Personalization
    • No. 2: Value
    • No. 3: Engagement
    • No. 4: Relevance
    • No. 5: Consistency
    • No. 6: Ease of Use
  • What to Do Next

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