Gartner Research

Market Insight: Drive Digital Business Innovation in Eight Steps

Published: 29 June 2017

ID: G00331398

Analyst(s): Julian Poulter , John Christopher Rizzuto, Bianca Granetto


Traditional product development will not lead to breakthrough business innovations. Technology business unit leaders should create an environment where profitable digital offerings can emerge by taking eight steps.

Table Of Contents


  • Make Your Offerings Truly Digital
  • Target the Market With an Outside-In Perspective
  • Rethink Your Go-to-Market Strategy
  • Add the Skills You Need
  • Reinvent Your Business Model and Diversify
  • Reinvent Your Service Model
  • Change the Way You Execute a Market Changeover
  • Develop a New Partner Ecosystem

Background and Context

The Impact


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