Gartner Research

Cost Optimization — A Marketing Leader's Guide

Published: 30 June 2017

ID: G00328507

Analyst(s): Ewan McIntyre


Marketing budget challenges are a fact of life. Whether topline budgets increase or fall, marketing leaders must be adept at optimizing costs across budget lines and marketing programs. Gartner's research provides a structured approach to anticipate, prioritize and manage cost optimization programs.

Table Of Contents


Research Highlights

  • Build an Accountable and Sustainable Cost Optimization Strategy
  • Deliver Cost Optimization Programs Through Your Partners, Your Campaigns and Your Technology

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