Gartner Research

Why Privacy Is an Opportunity to Drive Data Value

Published: 27 June 2017

ID: G00331837

Analyst(s): Lydia Clougherty Jones


Privacy misperceptions about monetizing personal data needlessly constrain business value. Data and analytics leaders should correct these misperceptions by recasting privacy as a value-driven opportunity and updating privacy programs to enable the monetization of personal data.

Table Of Contents
  • Key Challenges



  • Reset Assumptions About Privacy Principles by Acknowledging How They Often Support the Monetization of Personal Data
  • Start a New Dialogue With Executive Leaders by Creating Awareness That Privacy Can Be a Monetization Lever
  • Collaborate Closely With Security and Risk Management Leaders to Adopt Privacy and Security Programs Focused on Data Use
    • Gartner "Personal Data Use" Gap Assessment Framework

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