Gartner Research

Agency Cost Optimization

Published: 30 June 2017

ID: G00328980

Analyst(s): Jay Wilson

Summary

Marketing leaders focused on cost optimization will find agency expenses a tempting target. But be careful not to damage strategic relationships or impact long-term performance in the name of short-term cost savings. Use Gartner's cost optimization matrix to spot sustainable savings with agencies.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Map Agency Expenses Against Gartner's Cost Optimization Matrix
  • Review Agency Scope to Identify Capability Overlap and Potential for More Efficient Cost Optimization
  • Work With Agency Partners to Identify Internal Inefficiencies That May Positively Impact Cost

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.