Gartner Research

Agency Cost Optimization

Published: 30 June 2017

ID: G00328980

Analyst(s): Jay Wilson


Marketing leaders focused on cost optimization will find agency expenses a tempting target. But be careful not to damage strategic relationships or impact long-term performance in the name of short-term cost savings. Use Gartner's cost optimization matrix to spot sustainable savings with agencies.

Table Of Contents
  • Key Challenges



  • Map Agency Expenses Against Gartner's Cost Optimization Matrix
  • Review Agency Scope to Identify Capability Overlap and Potential for More Efficient Cost Optimization
  • Work With Agency Partners to Identify Internal Inefficiencies That May Positively Impact Cost

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