Gartner Research

Market Trends: Four CSP Implementations of the Platform Business Model

Published: 30 June 2017

ID: G00320559

Analyst(s): Gyanee Dewnarain


The platform business model offers CSPs a way to monetize new digital services (cloud, Internet of Things, data/analytics). Technology strategic planners can use this note to understand how four early-adopter CSPs are managing the challenges, best practices and key success factors of implementation.

Table Of Contents


  • An Overview of the Platform Business Model

Market Trend

  • Success in the Platform Business Model Hinges on Providing the Right Incentives to the Producers and Consumers of Value
    • Critical Success Factors for the Platform Business Model
    • Challenges CSPs Face When Implementing the Platform Business Model
    • Key Features of Successful Platform Business Models

Vendors to Watch

  • AT&T M2X
  • BT Cloud of Clouds
  • Orange Datavenue
  • Verizon ThingSpace

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