Gartner Research

Market Insight: How to Sell the Connected Home

Published: 03 July 2017

ID: G00318183

Analyst(s): Fernando Elizalde , Stephanie Baghdassarian


Connected home use cases are numerous and adoption is picking up. Technology product marketing leaders at connected home device vendors have the opportunity to seize a significant slice of the market by choosing their channels and partners carefully.

Table Of Contents


  • Introduction
  • Search and Discovery
    • 1: Go Direct to Consumers
    • 2: Go to Consumers Through Retailers
    • 3: Go to Partners That Have an Existing Consumer Relationship
  • Promotion
    • 4: Use Promotion Partners to Seed the Market and Raise Awareness
  • Set-Up and Control
    • 5: Develop and Promote a Strong App

Background and Context

The Impact


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