Gartner Research

The Future of Marketing Is Personal

Published: 05 July 2017

ID: G00331350

Analyst(s): Kirsten Newbold-Knipp


When customers give up their personal data, they expect tailored, personalized experiences in return. To create experiences that delight customers and deliver business results, marketing leaders should explore personalization fundamentals, use cases and tools.

Table Of Contents


Research Highlights

  • Understand the Fundamentals of Personalization
  • Identify Personalization Use Cases That Can Deliver ROI to Your Brand
  • Explore Personalization Architectures and Tools Available Today

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