Gartner Research

CMO Perspective: Translate Marketing Strategy to Marketing Execution

Published: 06 July 2017

ID: G00321017

Analyst(s): Christopher Ross

Summary

CMOs can capitalize on a well-designed strategy by inspiring and supporting their teams to take tangible actions that deliver meaningful business results. Use this research to tightly connect marketing execution to business strategy.

Table Of Contents

Upshot

Analysis

  • Determine Your Execution Profile
  • Build Understanding of Strategy
  • Align Objectives and Key Metrics
  • Commit to Execution Excellence
  • Identify and Manage Your Priority Programs
  • Anticipate Change and Reassess Plans

What You Need to Do

  • Do This First: Priority Actions for You
  • Priority Actions for Your Team
  • Priority Actions for Peers

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