Gartner Research

The Gartner Digital Commerce Vendor Guide, 2017

Published: 11 July 2017

ID: G00326514

Analyst(s): Jason Daigler , Mark Lewis , Mike Lowndes , Sandy Shen , Yanna Dharmasthira, Penny Gillespie


Digital commerce is a key element of digital transformation for many companies, but successful commerce initiatives use a combination of applications. Application leaders should use this guide to understand the vendors that offer the applications of the digital commerce ecosystem.

Table Of Contents


  • Digital Commerce Market: Definition, Growth and Trends
    • Definition
    • Growth
    • Trends
  • Digital Commerce
    • Digital Commerce Platforms
    • On-Premises or Single-Tenant Hosted Applications
    • Multitenant SaaS Applications
    • B2B Applications
    • Open-Source Solutions
    • Marketplace Commerce Sites
  • Digital Commerce Services
    • Digital Commerce Service Providers
    • Hosting Services and Managed Services
  • Digital Commerce Ecosystem
    • Distributed Order Management
    • Commerce Search
    • Web Content Management/Digital Experience Platforms
    • Personalization Engines
    • Digital Analytics
    • Customer Journey Analytics
    • Marketplace/Channel Integration Platforms
    • Social Commerce
    • Subscription Management
    • Configure/Price/Quote
    • Master Data Management
    • Warehousing, Logistics and Fulfillment Service Providers
    • Marketing Automation
    • Assisted Selling
    • A/B and Multivariate Testing
  • Cool Vendors in 2016 and 2017

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