Gartner Research

Toolkit: How to Hire a Marketing Technology Leader

Published: 12 July 2017

ID: G00321014

Analyst(s): Bryan Yeager

Summary

Effectively delivering compelling, differentiated marketing experiences requires the expertise to coordinate technology, data, process and people. Use this Toolkit to find a marketing leader that can envision and execute your team's strategic technology roadmap.

Table Of Contents

When to Use

  • Why Hire a Marketing Technology Leader?
  • Key Functions Performed by Marketing Technology Leaders
  • How to Use This Toolkit

Downloadable Attachments

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