Gartner Research

Build a Tech-Savvy Marketing Team in Four Phases

Published: 12 July 2017

ID: G00331917

Analyst(s): Bryan Yeager

Summary

Marketing leaders are responsible for cultivating an adaptable, knowledgeable team that can employ technology to compete and drive growth. Use the insights highlighted across four key phases to develop your tech-savvy marketing organization.

Table Of Contents

Analysis

Research Highlights

  • Design an Adaptable Marketing Organization
  • Appoint and Hire Tech- and Data-Fluent Marketing Talent
    • Marketing Technology Leadership
    • Digital and Multichannel Marketing
    • Marketing Data and Analytics
    • Customer Experience
  • Institute Best Practices for Effective Marketing Technology Selection and Use
  • Augment In-House Capabilities With External Partners

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