Gartner Research

Market Trends: Engage LEM Solutions as IoT Creates New Software Revenue Opportunities for Device Manufacturers

Published: 12 July 2017

ID: G00328601

Analyst(s): JP Corriveau , Laurie Wurster


The Internet of Things is turning many device manufacturers into software vendors that need license and entitlement management solutions to protect, differentiate and monetize offerings. By changing their approach to licensing, technology strategic planners can maximize revenue potential.

Table Of Contents


Market Trend

  • Monetizing Software for New Revenue
    • Drivers and Inhibitors of Adoption
  • Market Structure Trend
    • Keeping It In-House, for Now
  • Technology Trend
    • Build Licensing and Borrow Entitlement
    • Homegrown Strategies
    • Emerging Cloud Options for Integrating and Supporting IoT
  • Buyer Trend
    • Three Possible Buying Scenarios Will Emerge

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