Gartner Research

Marketing Data and Analytics Primer for 2017

Published: 10 August 2017

ID: G00336683

Analyst(s): Christi Eubanks


To reach peak marketing performance, marketing leaders must boost their organization's data and analytics capabilities. Use Gartner's 2017 marketing data and analytics research to improve data sourcing, strengthen modeling, refine measurement and drive relevant, real-time customer engagement.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What is the best way to measure the impact of your marketing?
    • How can you use data to deliver contextual and near-real-time experiences across platforms?
    • How can you strengthen your data-driven marketing organization?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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