Gartner Research

Three Questions Marketing Leaders Should Ask Before Approving an AI Plan

Published: 12 July 2017

ID: G00321010

Analyst(s): Andrew Frank


Artificial intelligence fever is invading the marketing practice. Marketing leaders charged with employing emerging capabilities to grow their business need a practical method of assessing the risks and benefits of AI proposals.

Table Of Contents
  • Key Challenges



  • Classify Automated Decisions About Offers and Experiences by Magnitude of Risk
  • Distinguish AI Algorithms Based on Their Transparency
  • Evaluate the Feasibility and Costs of Monitoring AI Decisions With Humans

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