Gartner Information Technology Research

Gartner Magic Quadrant for Sales Force Automation


The sales force automation market grew 12.8% in 2016, to $5.6 billion. SFA vendors have made a significant move toward embedded predictive analytics. Our evaluation of 16 products from 15 vendors will help application leaders choose the solution that best meets their sales execution requirements.

Published: 13 July 2017

ID: G00315413

Analyst(s): Theodore (Tad) Travis , Ilona Hansen , Julian Poulter

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Aptean
    • Base
    • bpm'online
    • Infor
    • Microsoft
    • NetSuite
    • Oracle
    • Pegasystems
    • PipelineDeals
    • Salesforce
    • SAP (CRM)
    • SAP (Hybris Sales Cloud)
    • SugarCRM
    • Xiaoshouyi
    • Zoho
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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