Gartner Research

Hype Cycle for Consumer Goods, 2017

Published: 17 July 2017

ID: G00314262

Analyst(s): Stephen Smith , Ellen Eichhorn


Today's consumer demands a digital avenue of conducting business. To meet this demand, consumer-focused companies must escalate efforts toward enterprise digitalization. CIOs and IT leaders can use this Hype Cycle to guide their planning and investment decisions.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Smart Dust
    • E-Labeling
    • 3DP of Consumable Personal Products
    • 4D Printing
    • Blockchain in Manufacturing
    • Real-Time Marketing
    • Things as Customers
    • Warehouse Execution Systems
    • Warehouse (Humanoid) Robots
  • At the Peak
    • Retail Activity Optimization
    • Image Recognition
    • Connected Home
  • Sliding Into the Trough
    • Internet of Things for Manufacturing Operations
    • 3D Printing in Manufacturing Operations
    • Innovation Management Technology for Product Development
    • Social Marketing
    • Digital Coupons for Digital Commerce
    • Industrial Operational Intelligence
    • Master Data Management
    • Supplier Quality Management Applications
    • Track-and-Trace and Serialization
  • Climbing the Slope
    • Price Optimization and Management for B2B
    • Social Analytics
    • Trade Promotion Optimization
    • Quality Process Management Applications
    • MES Applications for Process Manufacturing
    • RFID for Logistics and Transportation
    • Enterprise Manufacturing Intelligence
  • Entering the Plateau
    • PLM for Durable Consumer Goods
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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