Gartner Research

Hype Cycle for Retail Technologies, 2017

Published: 17 July 2017

ID: G00314154

Analyst(s): Robert Hetu


Retail CIOs can use this Hype Cycle to advise their businesses on how to cut through market hype when prioritizing retail technology investments to support unified retail commerce in a digital business environment.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
    • Selected Transformative Technologies
    • Selected High-Priority Technologies
  • Off the Hype Cycle
  • On the Rise
    • Blockchain in Retail
    • Distributed Order Management
    • Algorithmic Retailing
    • Digital Workplace
    • Virtual Reality
    • Customer Engagement Hub
  • At the Peak
    • Smart Robots
    • 3D Printing in Retail
    • Intelligent Virtual Store Design
    • Cognitive Expert Advisors
    • Deep Learning
    • Augmented Reality in Retail
    • Machine Learning
    • Master Content Management
    • Customer-Facing Location Analysis
    • Workforce Analytics
  • Sliding Into the Trough
    • Employee Recognition and Reward Systems
    • Smart Data Discovery
    • SD-WAN (Products)
    • Mobile Commerce: Consumer-Facing
    • Real-Time Customer Offer Engines
    • Real-Time Store IoT Platform
    • RFID (Item)
    • Social Commerce
    • Loyalty Management Systems
    • Customer-Centric Merchandising and Marketing
  • Climbing the Slope
    • Unified Merchandise Planning
    • Multichannel Master Data Management for Retail
    • Algorithmic Merchandise Optimization
    • In-Store Self-Service: Consumer Facing
    • Unified Price, Promotion and Markdown Optimization
  • Entering the Plateau
    • Mobile POS
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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