Gartner Research

Hype Cycle for Mobile Applications and Development, 2017

Published: 18 July 2017

ID: G00314472

Analyst(s): Adrian Leow


As some mobile app technologies, like MADP and HTML5, approach maturity, "post-app" technologies are emerging and threatening to supersede them. Guided by this Hype Cycle, application leaders should monitor and adopt new app and post-app technologies to ensure their mobile strategy succeeds.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Android Instant Apps
    • AMP
    • Mobile DevOps Tools
    • Omnichannel Apps
    • Chatbots
    • Bots
    • Conversational User Interfaces
    • Progressive Web Apps
  • At the Peak
    • Native Cross-Platform Frameworks
    • Virtual Assistants
    • Mobile App Analytics
    • Mobile Marketing Analytics
    • Rapid Mobile App Development Tools
  • Sliding Into the Trough
    • Full Life Cycle API Management
    • UX Tools
    • Enterprise Mobile App Stores
    • Context-Enriched Services
    • Augmented Reality
    • Mobile Back-End Services
  • Climbing the Slope
    • Mobile App Testing Tools
    • MADP
    • Client-Side MVC
    • HTML5
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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