Gartner Research

Gear Up for the Evolving Multichannel Marketing Landscape

Published: 19 July 2017

ID: G00319903

Analyst(s): Noah Elkin , Adam Sarner


Even the best-fit multichannel campaign management solution may lack key requirements. Marketing leaders can supplement their existing system with complementary tools that emphasize holistic customer data, bring a mobile-centric lens and enable cross-channel advertising capabilities.

Table Of Contents


  • Customer Data Platforms
  • Mobile Marketing Platforms
  • Multichannel Advertising Platforms
  • Customer Engagement and Monetization Platforms

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